Mobilegeddon is here!
The changes in technology have never been faster than the world we live in today. We are always on the lookout for something new, something relevant, and one which is definitely life changing. No more than it is the same for how the World Wide Web took its turn with the change it is facing right now particularly to SERPS or Search Engine Results Pages.
In 2015, the tech giant, Google tweaked its algorithm to give way to websites optimized for mobile. Then they started including Accelerated Mobile Pages (AMP) in search results which aim to give users the choice to choose websites with faster loading pages. At the SMX East, they have admitted to have been experimenting with the new search index, and it seems that they are really pushing through with it.
Most recently, in its quest to provide mobile users a fresher and better content, Google has resolutely started indexing search results for mobile separately from desktop and laptop users. According to Search Engine Land, “the move will eventually see the newly introduced search index become the primary one. The standard desktop index will remain active, but it won’t be updated as frequently”.
"The mobile index will be fully applied 'within months'", said Google’s trend analyst, Gary Illyes, as he announced the news at Pubcon.
But are the users ready for this change? Yes. Maybe. Or rather that the businesses should invest in a mobile-friendly site so they can survive the change. It’s true that laptops and desktop computers aren’t going anywhere anytime soon, thus having a good desktop design is equally significant. But we shouldn’t put aside the fact that mobile phone is nearly becoming the surfing medium of choice for businessman and ordinary people alike. And with Google prioritizing indexing on mobile sites, the competition for a responsive design just got steeper.
Let’s take a closer look at the advantages and disadvantages of desktop site and mobile site. First off, our expectations of using a mobile site always go down to comparing it with the full site, which obviously the full site offers more choices of content than the mobile site; but there is a loop hole to this dilemma, such that the mobile site can provide a choice to go on a full site if the user needs to access it. The challenge will always be diversity between full-site and mobile site features in ways that the mobile site should gratify most of the mobile users’ needs.
The truth these days is that most mobile sites are still in transition from being a poorly, under-powered design to becoming a good mobile site that follows a strict guideline in becoming a responsive, impressive mobile site. It’s time to face it, the majority of smart phone users will not spend a second opening a non-mobile optimized site in exchange for a mobile-optimized one. Even if they are your loyal customers, they too would rather go elsewhere and look for someone who offers the same service as you do, only with a usable and easy to navigate mobile site.
Businesses can no longer put on hold the mobile revolution any longer. It’s time to take the challenge of getting on with what the majority of consumers and users alike are dictating, because clearly this is for the betterment of their company. As a businessman, you need not fret on taking this change; just remember these basic things about building a mobile-optimized site. First, you must cut content by reducing the word count and deferring secondary information to secondary pages. Second, cut some features by eliminating things that are less important to the mobile use case; and lastly, enlarge interface elements, this is to address the “fat finger” problem.
How do you reduce features and word count without off-putting the variety of products, now that is the challenge. The range of items in your full site should remain the same on a mobile site; however, less information will be available regarding the products. Because when a product is not available on a mobile site, clients or users might assume that it is no longer available thus they go elsewhere, that means a loss on the part of the company, and you wouldn’t want that to happen.
As much as possible, your aim will always be to give the best experience to your customers, which is why it is really important to invest on a responsive, smart, mobile-friendly site. Aside from the announcement of Google regarding indexing mobile sites primarily now, having a mobile-friendly site will put you ahead of everyone else in terms of satisfying user experience. It wouldn’t hurt to be on the flow of things, because the long term effect of this will surely be a benefit on the part of the company. Let us stay away from the backward thinking of getting things done all over again from the beginning, because you actually don’t really have to start ‘from the very beginning”, you’ll just have to pick up where you left off. Make a better version of your site by improving and making sure that it is easy to navigate, keeping in mind that your customers only deserve the best user experience which only you can give them.