Search Engine Optimization.
The process of turning your website
into your top salesman.
We will get your website on the first page of Google, allowing you to gain the competitive advantage and drive more traffic to your business.
Increase your online presence and maximize your visibility. Get your business out in front of your potential customers. More cost effective than paid ads.
Bring in more traffic, generate more leads, and convert more customers. Increase your revenue by using the power of Google.
At Impactnext, we believe in helping businesses use the power of the internet to grow and reach more people. We bidge the gap between the business and its customers by making it easier for the customer to find them. We bring them a service where others have failed to deliver and we get excited when or clients get excited. What we offer is SEO that brings real results so that businesses can be seen by the customers that are looking for them.
We can do the same for you. We grow our businesses by growing yours.
Most businesses spend a small fortune on advertisements, whether it's local billboards and signs or Google Ads. While this can quickly get them in front of potential clients, it's actually not the best way to go.
SEO is an investment. By investing in your business's online presence and visibility, you are generating organic results without having to compete for ad space. Businesses using Ads believe they are using a cheaper, more effective way of reaching users online. This is, in most cases, false. By competing in the Ad realm, a business compete against 10, 20, or more other Ads in a limited space, raising their cost-per-click for a single visitor. While ranking a website in Google search results takes longer, it's far more cost effective and brings more potential leads over a longer period of time. For the amount of users that use Google to find services, there simply isn't a better investment in a marketing strategy with as great of returns.
Google is a machine. It crawls through all the publicly available websites on the internet and reads their content, indexing them by keywords or topics so that it knows how better to serve someone looking for a particular topic. It's built on an algorithm, and it ranks websites based on how relevant they are to the search terms. SEO is done by making a website more credible, authoritative, and relevant to a particular set of keywords or search terms. There are two major favors that influence your site's results placements: On-page and off-page optimization.
On-page optimization is making sure that your website is properly set up according to Google's standards. Such factors include: speed, readability, relevancy, and ease of use. If the structure of the site makes sense and the content is easy to read and navigate, then Google's crawlers will consider it decent content for its readers. The other side of on-page optimization is the technical details, and Google prefers that a site is up to technical standards.
Off-page optimization deals more with the credibility of your site as it relates to other websites and your general online presence. A large part of that is what websites are linking to yours, how relevant and powerful they are, and the quantity. Building a backlink profile is part of the SEO process. With that said, your site can still have many backlinks but never rank for anything without the proper optimization techniques.
No other marketing method will bring as much potential as being found on Google for your service or product. On average, there are 40,000 search queries on Google per second, which translates to almost 3.5 billion searches per day. Identifying your target keywords, audience, and/or locations will allow us to increase your exposure when people are looking for your service or product. So just how much will this help your business?
Let's say your business is in the AC repair industry. Your primary keyword may be "city AC repair", which yields about 1,000 average searches per month. But there could be many variations of this keyword, including "city air conditioning repair", "city HVAC repair", "best ac repair company", and many more, which can each have hundreds of searches per month. For this set of keywords, let's assume there are a total of 2,000 searches per month. That's 2,000 unique searches per month that could potentially be reaching your business website.
Most users don't go past page one on Google's search results, and hardly any ever reach page three. Not being on the first page of Google is like not having a sign for your storefront. No one knows your business exists. Reaching the first page of the search results allows you to reach many more potential customers, but being at the top of the first page gets you almost 40% of the total search volume to your website. That's a lot of exposure just from a simple Google search!